Village Impact is a non-profit organization with the primary objective of improving education in Kenya. One way they do this is through the building of schools, aided by donor funding.

Scope Logo + brand direction.

Rationale The word that served as the overarching inspiration for the logo was “connection”. Through Village Impact, communities, families and children are being connected to the opportunity to recieve education. Donors from all over the world are being connected to these communities. Growth and positive change on a global scale are occurring as a result of these connections.

The logo was designed based around the shape of the letter “V”. In its simplest form, the shape of a “V” is two separate lines coming together to form a point – symbolic of two different worlds coming together. Organic, intersecting lines were then added, inspired by the idea of a ripple, and the organization’s goal of having a “ripple effect”.

Role Designer, oversight from senior designer

Agency CREW Marketing Partners

A leader in their industry, Kenorah Design + Build has been recognized for excellence in home building, delivering exceptional renovation and custom home experiences to their clients. 

Scope Sales brochure (7 spreads + covers).

Rationale The objective for the design was to visually communicate Kenorah’s unique process in an engaging and cohesive way, while maintaining balance and visual interest. Kenorah’s projects were highlighted through the use of striking photography.  

The user experience of the final printed brochure was elevated through use of an embossed logo on the front cover and a soft touch finish on the front and back covers.

Role Designer, oversight from senior designer

Agency CREW Marketing Partners

LeaderImpact provides mentorship to aspiring leaders through weekly peer groups, leadership forums and global exchanges.

Scope A total of 10 workbooks were designed for participants to use during LeaderImpact weekly peer groups. Facilitator’s guides were designed to accompany each participant workbook. 

Rationale The design process began with the Foundations book (52 pages) where a refreshed brand direction was established, emphasizing strength, confidence, and innovation. Based on Foundations, nine additional workbooks were designed. A unique cover was designed for each book, using a double exposure effect with a high contrast silhouette, emphasizing the global nature of the brand.

Role Designer, oversight from senior designers

Agency CREW Marketing Partners

Quesava creates globally inspired, gluten free, veggie based food products. They focus on wholesome ingredients that are ethically sourced and minimally processed.

Scope Package design across multiple SKUs (front and top panels only).

Rationale The primary objective was to create a design that represented Quesava’s vision and values. A vibrant colour palette was chosen to express cross-cultural celebration. Flavour was prioritized for taste appeal, and key benefits were made more prominent in the form of buttons. A new photography direction was established, emphasizing the use of natural ingredients.

Role Designer, oversight from creative director

Agency CREW Marketing Partners

A Parisian inspired Pop-Up Shop, set up at Highstreet Shopping Centre for a weekend in October 2014. 

Role Provided design support for promotional materials including rack cards, newspaper ads, email invites, social media materials, window decals.

• Took photos of products for the Parisian inspired blog feature on Highstreet's website.

• Designed interior signage for the Pop-Up Shop and creative details (e.g. wine cork card holders).

Agency Partners & Hawes

The following three photographs were created using the technique of light painting, and were inspired by my love of music. Music was a big part of my life growing up, and I created these photographs in a pursuit to capture the energy, vibrancy and beauty music can evoke.

The three prints are each 24"x36", Archival Inkjet Photographs on Metallic Paper, Face-Mounted on Plexiglass. 

Light Painting Guitar, Artist Proof, 24"x36", 2015

Light Painting Piano, Artist Proof, 24"x36", 2015

Light Painting Saxophone, Artist Proof, 24"x36", 2015

My paintings are an exploration of shape, line, colour, texture, and composition. I currently am exploring a primarily neutral colour palette of black, white, grey and silver. I strive to paint loosely, instinctively, and mindfully, using various layers to add dimension and visual interest.

This piece was made using an antique piano keyboard. Using a process involving “liquid light”, and other darkroom techniques, I layered a photograph I took of the Vancouver skyline onto the piano keys. 

Nocturne, Liquid Light on Piano Keys, 2013

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